Bomber Kids sports program set for statewide rollout in Victoria
As of June 2025, the highly regarded ‘Bomber Kids’ early learning sports program is set for a major statewide rollout across Victoria. The expansion follows a successful pilot in select metropolitan and regional schools, where the program received strong support from educators and families.
Partnership with Essendon Football Club and child development experts
The Bomber Kids initiative was developed in partnership with Essendon Football Club and leading child development specialists. The program is designed to increase physical activity among preschool and early primary-aged children, focusing on the development of fundamental motor skills such as running, jumping, kicking, and handballing.
Focus on teamwork, resilience, and early years wellbeing
In addition to promoting physical fitness, Bomber Kids places a strong emphasis on teamwork, resilience, and social skills. These elements are woven into each session, helping children build confidence and positive relationships through structured play and group activities.
Positive results from pilot program drive expansion
Feedback from the initial pilot has been overwhelmingly positive, with teachers and parents reporting noticeable improvements in children’s coordination, self-esteem, and enthusiasm for physical activity. The program’s evidence-based approach has been credited with supporting both physical and emotional development during the critical early years.
Statewide access to quality early sports education
The statewide rollout means more Victorian children will have access to high-quality early sports education, regardless of whether they attend a metro or regional school. The program’s expansion is expected to benefit thousands of preschool and early primary students, supporting healthy habits and lifelong skills from a young age.
