Crime Stoppers campaign invites teens to ‘share if you care’ to tackle youth violence

Claire Halliday
Claire Halliday
Crime Stoppers Victoria's new campaign asks young people to share footage and information about youth violence anonymously to help reduce worrying statistics.

A new campaign by Crime Stoppers Victoria is working with young people to combat increased rates of youth violence.

The Share if You Care initiative was developed in collaboration with students from Lyndhurst Secondary College – in Melbourne’s growing south-east corridor – and encourages young Victorians to change the narrative surrounding violence by taking action. The new campaign asks young people to share footage on their phones with Crime Stoppers, while remaining completely anonymous.

Students at Lyndhurst SC were adamant that not all young people are involved in violence, with many wanting to make a difference. To motivate positive community-focused action to improve safety for everyone, the questions they want other young people to think about include: “What if that was you, what if it was your family, what if it was your friends. Wouldn’t you like someone to do something about it?”

School students can play a critical role

Young people are invited to anonymously share footage of youth violence they have witnessed.

According to Crime Statistics Data, there has been an increase in serious and violent offences committed by individuals aged 14 to 17. 6,433 crimes against a person were recorded in the past 12 months to end of March 2024. 

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To further empower young people in the fight against crime, Crime Stoppers Victoria is taking the campaign to schools across the state, with resources available for students, parents and guardians to help with the tough conversations regarding youth violence.

“It doesn’t matter who you are, the question is, who are you protecting by not sharing what you know? Crime Stoppers gives you a way to speak up without fear,” says Crime Stoppers Victoria Chief Executive Stella Smith.

“Young people can easily put in an online report and share images and videos they already have on their phones. Online reporting also allows them to share content they may be seeing on social media.”

66 per cent of reports to Crime Stoppers Victoria are made online – offering a safe and convenient way to share information without talking to anyone face-to-face.

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“Providing information to Crime Stoppers can make a huge difference and possibly change the outcome of an investigation, all while staying unknown.”

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Claire Halliday has an extensive career as a full-time writer - across book publishing, copywriting, podcasting and feature journalism - for more than 25 years. She lives in Melbourne with children, two border collies and a grumpy Burmese cat. Contact: claire.halliday[at]brandx.live